Way Day

Way Day is Wayfair’s largest global promotional event of the year. Over two days, it consistently reaches the highest single-day sales figures in the company’s history, surpassing even Black Friday and Cyber Monday. Since 2021, we’ve expanded to hold this event twice a year, continually pushing creative boundaries. I have been a part of this event since 2020 executing on all channel assets for the promotion.

This campaign is a massive, cross-functional effort, with the our B2C team creating over 1,000 unique assets to captivate customers and spark excitement for Wayfair’s best deals yet!