Due to organizational changes and shifts at Wayfair, I had the opportunity to acquire a new skill set. I quickly became integrated into the print catalog processes and merchandising team strategy, focusing on category-specific catalogs. Specifically, I contributed to a seasonal Outdoor campaign that complemented our digital efforts. This allowed me to work seamlessly across both digital and print channels.

Wayfair’s catalog strategy aims to guide customers from inspiration to conversion through an intuitive book structure and engaging brand moments. I was involved in every stage of this process, from conceptualizing the overarching theme to designing each spread, collaborating with merchandising and photography teams,
and implementing new layout designs.

ROLE: Layout, DESIGN + Imagery Selection