In November 2016, I spearheaded the rebranding of The Citi Performing Arts Center, transforming it into The Boch Center. My role involved devising strategies and processes for both the digital and print aspects of the brand launch. I led the brand evolution, crafted all print materials, and established comprehensive brand guidelines. Additionally, I guided a team in managing and implementing website enhancements and developed a launch campaign for the unveiling event of the newly refreshed brand.