At The Boch Center, I led and managed all print and digital outdoor signage for upcoming shows. This role required collaboration with various clients and vendors to ensure successful campaigns.

Key partners included Madison Square Garden, Improper Bostonian, Ticketmaster, OutFront Media, The Boston Globe, DigBoston, Intersection, Overdrive Taxi, MBTA of Boston, and Simon Malls, among others.

My experience involved not only overseeing the production of signage but also coordinating efforts to align messaging with the diverse audience of each show, enhancing visibility for the Center, and increasing engagement across multiple platforms.