Care.com Campaigns
At Care.com, seasonal campaigns meet families' needs year-round. We used Direct Mail for informative materials, paid and organic social media for user engagement, personalized email campaigns for tailored recommendations, and on-site promotions to help families easily find suitable care options.
omni channel campaigns
Back-to-School Campaign
ART DIRECTION + CONCEPTING
For the Back-to-School Campaign, we focused on families needing reliable care solutions. Our offerings included full-time nanny services, after-school care, and housekeeping.
We utilized Direct Mail, Paid and Organic Social Media, Email campaigns, and On-site content to reach our audience. Each asset emphasized trust and convenience, providing families with clear options during this critical time.
ROLE: LEAD DESIGNER
For the seasonal summer campaign, we tailored our approach to families seeking support during the busy summer months. We emphasized that it wasn't too late to secure the right sitter for their needs.
Our strategy included a combination of Direct Mail, Paid and Organic Social Media, Email campaigns, and On-site content to effectively engage our audience. These efforts aimed to provide families with the information and reminders they needed to find reliable summer help, ensuring a smoother and more enjoyable experience for both parents and children.
ART DIRECTION + CONCEPTING
Summer Sitter Campaign
Fall Seasonal Campaign
For the Fall campaign, we focused on
families looking for help during this season.
Like summer, we used social media, direct
mail, and on-site efforts.
ROLE: LEAD DESIGNER
